I have been in the shoe industry for 35 years, of which 20 years is experience gained from UK factory based suppliers and 15 years retail experience, with some of the largest names in the retail market. My knowledge comprises of a unique combination of footwear manufacturing and retail experience, from design to the finished product.


Having spent 20 years in the manufacturing area. I have gained experience through Pattern cutting/Designing/Range building also managing two factories. During this period, I learned how to operate and adjust the footwear machinery to product requirements. Working with customers to align the product with trend.

Ashley Footwear was my own manufacturing company where I designed and made ladies fashion shoes and children's shoes.


I have gained retail experience with some of the largest names in the retail market, Matalan / Shop Direct / Littlewoods / Cotton Traders, and more recently working with Sainsburys /Primark and MISSGUIDED as a consultant.

Understanding the demands of footwear fitting / sealing / returns together with critical dates are always at the forefront of any retail business. Returns are one of the largest costs which can impact on any company's margins, with the effect of dissatisfied customers.

I have been working in the Far East, liaising with factories through style development and fitting/auditing, in:- India, China, Vietnam, Italy and Cambodia. I also have experience in the UK working in shoe factories for 20 years, including establishing and managing two factories - one of which was my own.

My services cover:-

* Design/style assessment/shoe development with designers and buyers.

* Sealing footwear (fitting and improving).

* Risk assessment/safety critical assessment (all genders).

* Footwear returns analysis and improvment.


* Production Training/shoe fitting specialist accross all footwear genders.

* Pre-production.

* Ethical auditing/factory planning/quality control.

* Stock checking/analysing/packaging.

* Mould prevention advice.

* Off shore production and sourcing.

* Pattern Cutting/shoe making on all constructions.

* General footwear problem solving.


About Ashley